Sony Announces New A560 and A580 DSLRs Along With New Lenses

Sony has improved its A5xx line of DSLRs today with the A560 and A580 (Europe only). Both cameras are spec’d near identically excepting one key difference, the A560 has a 14.2 megapixel sensor, while the A580 uses a 16.2 megapixel sensor (the A580 also gets a greater burst depth). Both cameras bring full HD video (1080i) to the Sony DSLR lineup, complete with stereo sound on board and hookup for an external microphone. The two cameras are both capable of 7 fps continuous shooting, and now both Auto HDR and Sweep Panorama (2D and 3D versions) are added to the camera’s functionality.

The A560 will be available in October for $750. There are no plans for a U.S. release for the A580

In addition to the new cameras, Sony U.S. also announced the Carl Zeiss Distagon T* 24mm F2 ZA SSM, the DT 35mm F1.8 SAM, and the 85mm F2.8 SAM Alpha, all of which were previously announced last month in Europe. The three lenses are all slated for an October release and will be priced at $1250, $200, and $250 respectively.

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Specifications

Press Release

Latest α (alpha) Offers Full HD Movie Capture, 3D Sweep Panorama and More

SAN DIEGO, Aug. 23, 2010 – Sony today introduced an α (alpha) DSLR camera (model SLR-a560) that leverages Sony’s Exmor ™ APS HD CMOS sensor to make it easier for active shooters to get the best shot without missing a moment. Along with the a33 and a55 cameras (also announced today), the α560 model is one of the only DSLR cameras with Multi-frame Noise Reduction, Sweep Panorama™ mode, 3D Sweep Panorama and Full HD 1920×1080 60i video capture.

This 14.2 megapixel α560 camera offers the same features of its predecessor, the innovative α550, which introduced Quick AF Live View, 7fps continuous shooting and Auto HDR to the step-up DSLR class.

Additionally, Sony is adding to its already strong line-up of more than 30 A-mount lenses with new models made for seasoned photographers and those new to the DSLR space. Today, Sony expands its A-Mount lens line-up for α DSLR cameras with three new lenses—a Carl Zeiss® Distagon T* 24mm F2 ZA SSM (model SAL24F20Z), a DT 35mm F1.8 SAM (model SAL35F18) and an 85mm F2.8 SAM (model SAL85F28).

“These new lenses and camera show our commitment to the DSLR market and that we will never stop innovating.” said Kristen Elder, director of the Digital Imaging business at Sony Electronics. “These products complement our overall Sony® Alpha™ lineup, which we are significantly expanding today. The camera offers a choice to those consumers who want to gain the benefits of professional level shooting speed as well as be able to capture video with in a traditional style DSLR.”

The α560 camera provides excellent picture quality, particularly in low-light scenarios. A new generation of Sony Exmor ™APS HD CMOS sensor employs low-noise processing for high-quality pictures. The BIONZ ® image processor has color-noise reduction that helps achieve low noise up to ISO 12800, without sacrificing fine detail. Multi-frame Noise Reduction stacks a high-speed burst of six frames, creating a single low-noise exposure that boosts effective sensitivity as high as ISO 25600.

Quick AF Live View
With Quick AF Live View, the α560 camera can focus just as quickly in Live View as when shooting through the eye-level viewfinder, which is unlike any other DSLR in its class.

Because composing shots on the LCD monitor is becoming increasingly important to DSLR users, Sony has equipped this camera with two Live View functions and a 3-inch (measured diagonally) LCD screen that tilts 90 degrees up or down. The α560 has a high resolution 921,600 pixel Xtra Fine LCD™ display.

Sony’s Quick AF Live View uses two sensors to maintain the same focusing speed as with the optical viewfinder. While the speed of Quick AF Live View is ideal for every day shooting, Focus Check Live View enables critical framing and magnification for setting precise focus in macro and tripod shooting.

Focus Check Live View mode simplifies critical assessment of the finest image details. A real-time ‘feed’ from the main sensor can be viewed on the LCD monitor, with switchable magnification allowing close-up confirmation of delicate manual focus adjustments. Contrast AF method is selectable in focus check Live View mode.

Temporary 7x and 14x zoom views enable you to focus on extremely fine detail while the 1x view shows 100 percent framing in the LCD.

Fast Shooting Speeds
With its unique sensor-processor combination, the α560 camera is a leader in its class with up to seven frames per second shooting speed for under $1,000. Using the optical viewfinder, you can shoot up to three frames with Quick AF Live View, which helps you capture the decisive moment when shooting fast moving subjects like in sports.

HD Movie Recording
The α560 α camera offers the extra convenience of high-definition video recording. This model also captures Full HD (1920 x 1080i) video in high-quality AVCHD™ files that can be easily enjoyed on a compatible HD television via the cameras built-in HDMI™ terminal (cable not included). The camera includes built-in stereo microphones for high-quality audio recording.

With multi-shot technology, the α560 camera’s high-speed sensor and processor rapidly captures and assembles many frames to realize unmatched low-noise, extended dynamic range, wide panoramas and 3D images.

The α560 offers versatile creative control even when shooting movies. Creativity is also enhanced by the ability to apply white balance and Creative Style settings, as well as Aperture Priority (A) mode aperture settings, to movies. What’s more, exposure compensation can be adjusted even while movie shooting is in progress.

Sweep Panorama Technology
Featuring Sweep Panorama technology, the α560 model captures breathtaking shots up to 180 degree horizontal or 126-degree vertical shots (18 mm focal length).

With 3D Sweep Panorama mode, the camera can shoot 3D panoramic still images with a single lens. The high-speed burst of frames is stitched together using innovative processing techniques to automatically create detail-packed 3D panoramas. These files can be enjoyed in stunning 3D on compatible 3D televisions (other accessories are required).

In-Camera High Dynamic Range
In-camera High Dynamic Range (HDR) has been further enhanced incorporating three shots. It can capture highlights, midtones and shadows. Unlike HDR features in other DSLR cameras, Sony’s unique positional interpolation technology can overcome slight changes in camera position and align individual shots so that a tripod is not required.

The feature handles severe backlighting and other high-contrast scenes like looking out a window into bright daylight. The in-camera auto HDR technology combines the highlight, midtone and shadow detail of three separate captures into one remarkably natural looking image. The α560 offers a maximum Auto HDR range of 6EV.

Multi Frame NR is a new function where, when the shutter is released, the camera automatically takes 6 frames at the currently selected shutter speed, aperture, and ISO setting, and then combines them into a single JPEG image with a reduction in noise at the selected aperture and shutter speed that is equivalent to approximately two ISO steps. In addition, ISO expansion achieves class-leading, ultra-high sensitivity equivalent to ISO25600, while accurate subject detection assures high-precision alignment of the 6 frames during compositing.

Accessories
The new camera accepts both Memory Stick PRO Duo™ (including Memory Stick PRO-HG Duo™) and SD (including both SDHC and SDXC formats) media (all sold separately). With a 30MB per second transfer rate, Sony’s Memory Stick PRO-HG Duo HX offers the best performance of all memory cards whether in continuous shooting mode or transferring data to other media.

Lenses for Active Shooters
Made for experienced and budding photographers alike, the Carl Zeiss Distagon T* 24mm F2 ZA SSM (model SAL24F20Z) functions as a wide-angle 24mm lens on full-frame cameras with 36mm (35mm equivalent) lens sensors, or as a 36mm equivalent lens ideal for general use on cameras with APS-C sensors. Jointly developed with Carl Zeiss, it features the highly-regarded Carl Zeiss Distagon designed for wide-angle lenses.

This lens is distinguished by its fast response focus and extremely quiet, very smooth operation thanks to its built-in SSM (Super Sonic wave Motor).

It offers a wide and therefore highly versatile focal range from 0.19m to infinity, and features a nine-blade circular aperture that along with the large F2 maximum aperture contributes to smooth, natural bokeh effects.

In keeping with traditional Carl Zeiss design, the all-metal lens barrel has been finished to a very high standard resulting in a visibly high-quality appearance.

Offering photographers at all levels great value and performance in a compact and lightweight design, the new DT 35mm F1.8 SAM (SAL35F18) weighs just 6 ounces. It can be added to a lens kit system and carried without noticeably increasing the weight of the bag.

With an approximately 50mm (35mm equivalent) focal length on an APS-C sensor, this lens is ideal for snapshots and portraits under a wide range of shooting conditions. The high-speed F1.8 maximum aperture is particularly advantageous for hand held shooting in low light.

At just 0.8 feet, the DT 35mm F1.8 SAM (SAL35F18) has the shortest minimum focus in its class, making it an excellent choice for dramatic close-ups too. Whatever the shot, the internal Smooth Autofocus Motor (SAM) drives the focusing group directly and ensures responsive and fluid autofocus operation.

The new 85mm F2.8 SAM (SAL85F28) lens is a full-frame lens in that offers performance and affordability. The 85mm focal length is a standard for portraiture because of the natural perspective that it provides. On an APS-C sensor camera the 85mm F2.8 SAM functions as a 127.5mm (35mm equivalent) telephoto lens – and features a Sonnar-type optical design that is considered ideal for mid-range telephoto lenses.

The lens is sharp center to corner, and features smooth defocusing thanks to its large F2.8 maximum aperture and circular aperture design. At two feet, the minimum focusing distance is the shortest in its class, and SAM motor technology ensures smooth autofocus operation.

The quality optical and mechanical features of the lens mean it is suitable for serious photography and should more than satisfy intermediate and advanced users alike.

Pricing and Availability
The α560 model with the camera body and 18-55mm kit lens will cost about $750 and will be available in October. With the body only, it will cost about $650. The Carl Zeiss Distagon T* 24mm F2 SSM (model SAL24F20Z), DT 35mm F1.8 SAM (model SAL35F18) and 85mm F2.8 SAM (model SAL85F28) lenses will be available in October for about $1,250, $200, $250 respectively.

The cameras, lens and a range of accessories will be available at Sony Style® retail stores (www.sonystyle.com/retail) and at authorized dealers nationwide.

Nikon Unveils Four New Nikkor Lenses

In addition to the Nikon D3100, Nikon also rolled out a whopping 4 new Nikkor lenses yesterday. The AF-S DX NIKKOR 55-300mm f/4.5-5.6G ED VR brings affordability and a super versatile focal length to photographers, especially those shooting with Nikon’s more entry-level DSLR cameras. The AF-S DX NIKKOR 55-300mm f/4.5-5.6G ED VR is estimated to cost $399.95.

The AF-S NIKKOR 28-300mm f/3.5-5.6G ED VR makes for an excellent “do everything” type lens for both DX and FX Nikon DSLR shooters, providing some mild wide angle on a full frame camera, and a fairly decent amount of telephoto. It’s expected to cost $1049.95.

The AF-S NIKKOR 24-120mm f/4 G ED VR goes from wide to portrait lengths, with a constant f/4 aperture throughout that range. Optics include two ED elements, three aspherical lens elements, and Nikon’s Nano Crystal Coat for reducing flare. The AF-S NIKKOR 24-120mm f/4 G ED VR is set to cost $1299.95.

Finally, saving the best for last, the AF-S 85mm f/1.4G is bound to be one of most coveted of Nikon’s lenses, updating an already classic, the AF-S 85mm f/1.4G features no less than 10 elements in 9 groups, and early samples indicate that this will be a portrait photographer’s dream. Cost is set to be $1699.95

Pre-Order

B&H Photo is now taking pre-orders on the Nikkor lenses (minus the 85mm f/1.4) mentioned above.

Nikon AF-S NIKKOR 55-300mm f/4.5-5.6G ED VR Zoom Lens at B&H Photo

Nikon AF-S NIKKOR 28-300mm f/3.5-5.6G ED VR Zoom Lens at B&H Photo

Nikon AF-S NIKKOR 24-120mm f/4G ED VR Zoom Lens at B&H Photo Pre-order these Nikon lenses and support this site at the same time, by making your purchase through the links above at B&H Photo Video.

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Press Release

NIKKOR Glass Yields an Unprecedented Seven Lenses Released to Date in 2010

MELVILLE, N.Y. (August 19, 2010) – Today, Nikon Inc. announced four new lenses to the legendary NIKKOR line to meet the needs of all types of photographers, from those looking for the ideal lens for capturing memories of the school play to pro glass that captures client work in the studio. The new AF-S DX 55-300mm f/4.5-5.6G ED VR, AF-S 28-300mm f/3.5-5.6G ED VR, AF-S 24-120mm f/4G ED VR and AF-S 85mm f/1.4G deliver the optical excellence and stunning image quality that consumers have become accustomed to with AF-S NIKKOR lenses. Nikon’s optical engineering experience and devotion to extraordinary standards of excellence have contributed to the strength and legend of the NIKKOR brand. With the addition of these four lenses, 2010 has seen the introduction of a total of seven new NIKKOR lenses, reinforcing Nikon’s role as the world leader in optics.

Ideal for producing stunningly sharp images with excellent clarity and color reproduction or capturing HD video that exhibits critical focus with a dramatic depth of field, these new lenses will empower photographers with a variety of core Nikon technologies. The three zoom lenses utilize Nikon’s Vibration Reduction (VR) II Image Stabilization system that provides up to four stops of correction* to help create blur-free images while shooting handheld or in challenging lighting conditions. Found in the 85mm f/1.4 and 24-120mm f/4, Nikon’s exclusive Nano-Crystal Coat reduces instances of ghosting and flare – even in challenging backlit scenes. Additionally, all four lenses feature Nikon’s Silent Wave Motor (SWM) technology to deliver fast, accurate and quiet AF performance and Nikon’s Super Integrated Coating (SIC) for color consistency and reduced flaring. The construction of each of these lenses also includes a nine rounded blade diaphragm, to help achieve a dramatic separation between subject and background with a natural out of focus area coveted by today’s image-makers.

“The AF-S NIKKOR 55-300mm f/4.5-5.6 VR, 28-300mm f/3.5-5.6 VR, 24-120mm f/4 VR and 85mm f/1.4 builds upon Nikon’s reputation as a preeminent manufacturer of high quality lenses delivering tack sharp, high contrast images whether shooting stills or video. ” said Lisa Osorio, general manager of Marketing at Nikon Inc. “As camera capabilities expand and the role of photographers evolves, NIKKOR enhancements continue to meet the demands of beginner and professional photographers alike, and we continue to exceed expectations of optical excellence.”

AF-S DX NIKKOR 55-300mm f/4.5-5.6G ED VR: Making Super Telephoto Shooting Easy and Affordable
The new AF-S DX 55-300mm f/4.5-5.6G ED VR fills a variety of roles as the perfect lens for family picture takers and photo enthusiasts alike. This lens is the ideal compliment to the 18-55mm VR DX-format camera kit lens, such as the one coupled with the just-released D3100 D-SLR camera, and provides users with an affordable way to achieve super zoom focal lengths from 82.5mm to 450mm (35mm equivalent). The 55-300mm VR lens brings the benefits of longer focal lengths into range for users when capturing distant subjects, such as at athletic events, family gatherings and summer vacations. Additional features include a Tripod Detection Mode, which allows users to keep VR image stabilization activated and automatically compensates for minute vibrations when mounted on a tripod. Additionally, a High Refractive Index (HRI) lens element is implemented to keep the lens compact while offering high contrast even at maximum aperture. The optical construction consists of two Extra-low Dispersion (ED) Elements that effectively minimize chromatic aberration, even at the widest aperture settings.

AF-S NIKKOR 28-300mm f/3.5-5.6G ED VR: High Performance, High Quality and Telephoto Zoom
Building on the popularity and versatility of broad focal range lenses, the new AF-S 28-300mm f/3.5-5.6G ED VR is Nikon’s first FX-format lens with a 10.7X zoom range for enthusiasts and professionals. The new 28-300mm is the all-in-one optical solution that is ideal for travel, landscapes, portraits and capturing distant subjects. The 28-300mm VR lens is optimized for edge-to-edge sharpness on both FX and DX-format D-SLR cameras, and has an equivalent focal length of 42-450mm when attached to a DX-format D-SLR. It’s optical formula includes two ED glass elements that effectively minimize chromatic aberration, even at the widest aperture settings, and three Aspherical Lens Elements that virtually eliminates coma and other aberrations at wide aperture settings as well. This high performance lens also incorporates an M/A Focus Mode Switch that enables quick changes between manual and autofocus operation, and Internal Focus (IF) providing fast and quiet autofocus without changing the length of the lens while retaining working distance through the focus range.

AF-S NIKKOR 24-120mm f/4 G ED VR: Defines Versatility
The new AF-S 24-120mm f/4 G ED VR zoom lens redefines the wide-to-portrait lens category, and provides users with a medium focal range lens with a constant aperture that is ideally suited for a wide variety of photographic disciplines. This high performance lens offers a constant maximum aperture of f/4 to maintain exposure settings throughout the entire zoom range and is perfect for photographing landscapes, portraits, interiors and weddings. The 24-120mm f/4 also features two ED elements, three aspherical lens elements, a useful M/A Focus Mode Switch, Internal Focus and Nano Crystal Coat to reduce ghosting and flare for greater image clarity, throughout the entire frame.

AF-S NIKKOR 85mm f/1.4G ED: Fast Medium Telephoto Lens Destined to Become a Classic
A highly anticipated lens for professional photographers with no room for compromise, the new AF-S 85mm f/1.4G ED is an ultra-fast classic portrait lens boasting amazing picture quality, high performance and the ability to create dramatic background effects (bokeh). This lens is engineered for professional portrait, studio and wedding photographers wanting to shoot at fast maximum apertures while retaining the highest performance. The 85mm lens is also well suited for portraits and low-light shooting situations because of its ability to create a shallow depth of field with exacting sharpness and detail. The AF-S 85mm f/1.4 is optimized for edge-to-edge sharpness on both FX and DX-format D-SLR cameras, and features two focus modes, M/A (manual-priority autofocus) and M (manual) to further enhance versatility and adapt to a shooters needs. Additional features include Internal Focus (IF) that allows the lens to focus without changing the barrel length, Nano Crystal Coat to reduce instances of ghosting and flare, and a rugged construction build to endure aggressive field use.

Price and Availability
The compact telephoto AF-S NIKKOR DX 55-300mm f/4.5-5.6 VR lens has an estimated selling price of $399.95**. The versatile AF-S NIKKOR 24-120mm f/4 G ED VR has an estimated selling price of $1299.95**. The AF-S NIKKOR 28-300mm f/3.5-5.6G ED VR zoom lens has an estimated selling price of $1049.95**. The ultra-fast AF-S NIKKOR 85mm f/1.4G has an estimated selling price of $1699.95**. These four lenses will be available starting in September 2010. For more information, please visit www.nikonusa.com.

About the NIKKOR Brand
With a comprehensive assortment of FX and DX-format lenses and focal lengths, from the ultra-wide 10-24mm to the super telephoto 600mm VR, Nikon photographers have come to rely upon the NIKKOR core technologies that contribute to their optical superiority. NIKKOR is the brand name for Nikon’s photographic lenses, which are precision crafted to the most exacting standards in Nikon’s own glassworks. In 1933, Nikon marketed its first camera lens under the NIKKOR brand name, the “Aero-NIKKOR” for aerial photography applications. Since then, NIKKOR has been used as a brand name for Nikon’s lenses that symbolizes durability, high image quality and optical excellence.

About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. For more information, dial (800) NIKON-UX or visit http://www.nikonusa.com, which links all levels of photographers to the Web’s most comprehensive photo learning and sharing communities.

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*Under Nikon measurement conditions.
**Estimated selling price listed is only an estimate. Actual prices are set by dealers and are subject to change at any time.

Sigma APO 70-200mm F2.8 EX DG OS HSM Lens Now Available

Sigma has announced that their APO 70-200mm F2.8 EX DG OS HSM Lens is now available in Canon mounts, and will be available soon for Nikon, Sigma, Sony, and Pentax mounts. This is Sigma’s second generation of the popular 70-200mm lens featuring two of Sigma’s new FLD glass elements, three Special Low Dispersion (SLD) glass elements to reduce aberrations, and Sigma’s Super Multi-Layer Coating to reduce flare.

MSRP for the lens is listed at $2470, but at B&H Photo the lens is currently listed for $1699

Sigma 70-200mm F2.8 EX DG OS HSM for CANON mounts at B&H Photo Get the Sigma 70-200mm F2.8 EX DG OS HSM for CANON mounts and support this site at the same time, by making your purchase through the link above at B&H Photo Video.

Press Release

Sigma Corporation’s new APO 70-200mm F2.8 EX DG OS HSM lens now available

Second-generation, zoom lens now optically stabilized and built with “F” Low Dispersion glass

Ronkonkoma, NY, Aug. 2, 2010 – Sigma Corporation of America (www.sigmaphoto.com), a leading researcher, developer, manufacturer and service provider of some of the world’s most impressive lines of lenses, cameras and flashes, has announced that its new, optically stabilized APO 70-200mm F2.8 EX DG OS HSM lens, which contains the company’s new “F” Low Dispersion (FLD) lens glass, is now available in the United States for the MSRP of $2,470.

The APO 70-200mm F2.8 EX DG OS HSM lens was first announced at the PMA International Convention in February and is currently available in Canon mounts. It will soon be available for purchase in Nikon, Sigma, Sony and Pentax mounts. This second-generation lens is designed for use with full-frame, DSLR cameras and may also be used with smaller, APS-c size sensors with a corresponding effective increase in focal length of 100-300mm with most cameras.

This new addition to Sigma’s lineup of more than 50 lenses covers a medium telephoto range of focal lengths from 70mm to 200mm with a large, maximum aperture of F2.8 throughout the entire zoom range. It’s revered for its incorporation of Sigma’s unique Optical Stabilization (OS) technology, which allows photographers to use shutter speeds approximately four stops slower than would otherwise be possible, while maintaining its predecessor’s compact dimensions. Moreover, the lens offers two modes of optical stabilization: The first is for general photography and the second is specifically designed for panning with moving subjects. Sony and Pentax shooters who are accustomed to the anti-shake system in their cameras are able to choose between that internal function and the lens’ OS capabilities.

“The 70-200mm has historically been a very popular lens in our collection of telephoto zoom lenses,” said Mark Amir-Hamzeh, general manager of Sigma Corporation of America. “With its large aperture, it’s impressively sharp in low-light situations and its zoom range makes it a versatile option for photographers and photojournalists on the go. It’s truly one of those all-occasion, must-have lenses.”

The 70-200mm F2.8 EX DG OS HSM also features Sigma’s Hyper Sonic Motor (HSM) technology, which ensures quiet and high-speed auto focus and full-time manual focus capability. The lens has a minimum focusing distance of 55.1 inches throughout the entire zoom range and a maximum magnification ratio of 1:8. The rounded, nine-blade diaphragm creates an attractive blur to the out of focus images. This lens is equipped with a petal-type hood and, for APS-C size image sensor cameras, it comes with a dedicated hood adapter that expands to the length of the lens hood.

The lens has two of Sigma’s new FLD glass elements. This is the highest level, low dispersion glass available and it has extremely high light transmission with a performance equal to fluorite glass. The new 70-200mm also has three Special Low Dispersion (SLD) glass elements for excellent correction of color aberration and Super Multi-Layer Coating to reduce flare and ghosting.

To locate an authorized Sigma dealer near you, visit http://www.sigmaphoto.com/where-to-buy-sigma. To use Sigma’s Lens Finder Tool to find the best lens to suit your needs, visit http://www.sigmaphoto.com/sigma-lens-finder. For information about Sigma Corporation of America, visit www.sigmaphoto.com.

About Sigma Corporation
For nearly 50 years, Sigma Corporation’s expertise and innovation has driven the company’s core philosophy of “knowledge, plus experience, plus imagination,” with an emphasis on producing high-quality, high-performance photographic technology at moderate prices. This family-owned organization is the largest, independent SLR lens manufacturer in the world, producing more than 50 lenses that are compatible with most manufacturers, including Sigma, Canon, Sony, Nikon, Olympus and Pentax. Sigma Corporation also produces digital SLR cameras and high-definition digital compact cameras. The company is headquartered in Japan, with offices strategically located throughout Europe, Asia and North America. For information, please visit www.sigmaphoto.com.

Panasonic Developing Interchangeable 3D Lens For Lumix G Micro System

Panasonic has announced that they are developing a 3D lens for use on their G-series of cameras. The clever lens design places two optical systems inside of one lens barrel making for a relatively compact 3D solution. Technical explanations as to just how this works inside the camera, whether there would be a firmware release or not, or even more key…will this work with video on the G-series cameras, have yet to be answered.

Panasonic expects this new lens to be available later this year. (Keeping in mind playback revolves around the user owning a Panasonic Viera 3D HDTV.)

Press Release

Panasonic to Launch World’s First* Interchangeable 3D Lens for LUMIX G Micro System**

Panasonic is pleased to announce the development of the world’s first* twin digital interchangeable lens. The revolutionary new accessory will make high quality 3D shooting possible with an interchangeable lens system camera for the very first time. As 3D content becomes increasingly popular across a variety of platforms, Panasonic plans to release this new lens for sale before the end of the year to deliver the joy and excitement of 3D shooting to interchangeable lens system camera users.

Having already taken the lead in 3D technology, Panasonic has had great success with the launch of their 3D-capable VIERA televisions and 3D Blu-rayTM Disc Players. The 3D market is predicted to steadily grow over the coming years, as explained by industry analysts, Screen Digest: “As consumers slowly replace the main TV set in their house, and as the price of 3D TVs continue to fall, Screen Digest expects that 3D TVs will be in around a quarter of households in major developed markets by the end of 2014***. “

The introduction of the 3D lens aims to respond to demands of consumers who want to enjoy 3D shooting for themselves whilst also expanding Panasonic’s range of 3D products. The lens will allow users to capture images in 3D which can then be viewed back using 3D-capable VIERA televisions in the comfort of their own home.

“As consumers slowly replace the main TV set in their house, and as the price of 3D TVs continue to fall, Screen Digest expects that 3D TVs will be in around a quarter of households in major developed markets by the end of 2014. “

Until now, 3D shooting with an interchangeable lens system camera has only been possible by using panorama systems or a combination of two lenses and two CCDs, but these systems have drawbacks including the need for a dedicated 3D camera and the difficulties of capturing moving objects. Panasonic’s new 3D lens for the LUMIX G Micro System features two optical systems installed within the diameter of the lens mount, creating stereo images from the left and right lenses, to be processed with a 3D image processing system. Thanks to Panasonic’s advancements in optical technology, image processing system, and lens barrel design, the 3D lens still manages to retain an extremely compact size.

This new compact 3D-capable interchangeable lens allows easier handling and instant 3D shooting, producing 3D images without distortion or time lag between left and right images, even for moving objects.

Through expanding its range of 3D products, Panasonic will continue to lead the industry by bringing a true-to-life 3D experience to its customers.

* For a digital interchangeable lens of July 28, 2010
**Compatible models to be announced
*** Screen Digest, ‘Bringing 3D Home: the opportunities for 3D broadcast’, 2010

3 New Sony A-Mount Prime Lenses: Distagon T* 24mm f/2, 35mm f/1.8, 85mm f/2.8

Sony has announced 3 new A-Mount lenses, all of them prime. The Carl Zeiss Distagon T* is a 24mm f/2 lens that works on full frame and APS-C cameras giving the latter a classic type 35mm length and the former a usable wide angle. The 35mm f/1.8 and the 85mm f/2.8 are part of Sony’s newly introduced “Easy Choice” selection of lenses, intended to offer improved value for specific applications (macro or portraiture for example). The 35mm f/1.8 is meant for APS-C cameras, offering the 35mm equivalent of a 50mm lens. The 85mm f/2.8 can be used with full frame cameras, making a nice portrait lens at that length, but can also be used on APS-C cameras for a 35mm equivalent of 127.5mm. In European markets the 24mm f/2 and 85mm f/2.8 will be available in September, while the 35mm f/1.8 is slated for an October launch. Sony hasn’t revealed U.S. availability or pricing yet.

Specifications

Additional Media

Press Release

Sony expands A-Mount lens line-up for Alpha DSLR cameras with three new lenses Sony is expanding its already strong line-up of over 30 A-mount lenses with new models that will appeal to seasoned photographers and those new to DSLR cameras alike

• The Distagon T* 24mm F2 ZA SSM (SAL24F20Z) features the acclaimed Carl Zeiss Distagon design and rounds out the existing Planar (SAL85F14Z) and Sonnar (SAL135F18Z) models also developed in conjunction with Carl Zeiss. It is intended to appeal to experienced photographers looking for a large-aperture wide-angle lens of real distinction.
• The DT 35mm F1.8 SAM (SAL35F18) adds the important 35mm focal length to the ‘Easy Choice’ series. ‘Easy Choice’ is intended to provide great value, compact and lightweight lenses that are attractive to entry-level and advanced photographers alike. Each lens in the series is selected for a specific purpose, for example portraiture or macro.
• The 85mm F2.8 SAM (SAL85F28) is another ‘Easy Choice’ lens, this time offering the 85mm focal length considered the standard for portraiture because of the natural perspective it provides. True to type it is extremely compact and light, weighing just 175g.

The Distagon T* 24mm F2 SSM (SAL24F20Z)

The Distagon T* 24mm F2 SSM (SAL24F20Z) functions as a wide-angle 24mm lens on full-frame cameras with 35mm sensors, or as a 36mm equivalent lens ideal for general use on cameras with APS-C sensors. Jointly developed with Carl Zeiss, it features the highly-regarded Carl Zeiss Distagon retro-focus lens configuration designed for wide-angle lenses. This lens is distinguished by its fast response focus and extremely quiet, very smooth operation thanks to its built-in SSM (Super Sonic wave Motor). It offers a wide and therefore highly versatile focal range from 0.19m to infinity, and features a nine-blade circular aperture that along with the large F2 maximum aperture contributes to smooth, natural bokeh effects. In keeping with traditional Carl Zeiss design, the all-metal lens barrel has been finished to a very high standard resulting in a visibly high-quality appearance.

The DT 35mm F1.8 SAM (SAL35F18)

Part of the ‘Easy Choice’ series, offering photographers at all levels great value, compact and lightweight lenses, the DT 35mm F1.8 SAM (SAL35F18) weighs just 170g. It can be added to a lens kit system and carried without noticeably increasing the weight of the bag. With an approximately 50mm (35mm equivalent) focal length on an APS-C sensor, this lens is ideal for snapshots and portraits under a wide range of shooting conditions. The high-speed F1.8 maximum aperture is particularly advantageous for hand held shooting in low light. At just 0.23 metres, the DT 35mm F1.8 SAM (SAL35F18) has the shortest minimum focus in its class, making it an excellent choice for dramatic close-ups too. Whatever the shot, the internal Smooth Autofocus Motor (SAM) drives the focussing group directly and ensures responsive and fluid autofocus operation.

The 85mm F2.8 SAM (SAL85F28)

This is the first full-frame lens in the ‘Easy Choice’ range, so its launch represents an important development of the line-up as a whole. The 85mm focal length is a standard for portraiture because of the natural perspective that it provides. On an APS-C sensor camera the 85mm F2.8 SAM (SAL85F28) functions as a 127.5mm (35mm equivalent) telephoto lens – and features a Sonnar-type optical design that is considered ideal for mid-range telephoto lenses. The lens is sharp center to corner, and features smooth defocusing thanks to its large F2.8 maximum aperture and circular aperture design. At 0.6 metres, the minimum focusing distance is the shortest in its class, and SAM motor technology ensures smooth autofocus operation. The quality optical and mechanical features of the lens mean it is suitable for serious photography and should more than satisfy intermediate to advanced users.

Novoflex Adapter Puts Any Nikon Lens On Your Canon DSLR

Novoflex has announced their EOS/NIK-NT adapter, which allows Canon EOS DSLR owners to mount all Nikon lenses to their camera, including G series lenses. The EOS/NIK-NT adapter allows for metering in aperture priority, as well as maintaining infinity focus. The EOS/NIK-NT differs from Novoflex’s EOS/NIK adapter only in its added ability to mount G series lenses

Press Release

July 2010: Novoflex, Germany’s premier manufacturer of quality digital and analog accessories, announces
the availability of a new lens adapter to mount all Nikon lenses, including the G series, to any Canon EOS
mount camera body.

The new adapter is made to very precise and high standards to ensure exact infinity focus on the
Canon camera. With the EOS/NIK-NT adapter automatic exposure metering via stop-down metering is
possible as is aperture priority auto exposure. The new adapter features a lever on the side of the adapter to let users control the aperture on G series lenses. For users of non-G series Nikon lenses Novoflex also offers their original Nikon to Canon adapter, the EOS/NIK.

The adapter’s high precision manufacturing assures precise infinity focus and ensures that the
lenses deliver their full quality to the digital chip.

Novoflex also offers a full range of lens to body adapters for most 35mm and DSLR cameras as
well as for Leica M cameras. Also available are adapters to use most 35mm SLR and DSLR lenses as
well as Leica M lenses on MFT camera bodies! Novoflex also offers a range of adapters for the new
Samsung NX cameras and will soon introduce new adapters for other camera systems.

These adapters allow the switching of lenses from one camera system to another as well as the
use of lenses from Hasselblad, Pentax and Mamiya lenses on 35mm SLR and DSLR cameras as well as
MFT and Samsung NX camera bodies!

The adapters are available now from HP Marketing Corp. dealers in the USA.

Sigma 17-50mm F2.8 EX DC OS HSM Available Now

Sigma has announced that their new 17-50mm F2.8 EX DC OS HSM lens is available for Canon mounts right now, with an estimated price of $980. The 17-50mm F2.8 EX DC OS HSM was introduced earlier this year at PMA, offering photographers (even Sony and Pentax owners) 4 stops of image stabilization, FLD glass, and a fast f/2.8 aperture, making it a highly appealing walk around, multi-purpose lens. The DC badging means this one is intended for use on APS-C cameras only.

More details in the press release below.

Additional Media

Specifications

Press Release

Sigma Corporation of America’s new 17-50mm F2.8 EX DC OS HSM lens now available

Ultra compact, large-aperture, standard zoom packs OS functionality and new, FLD glass

RONKONKOMA, N.Y., July 14, 2010 – Sigma Corporation (www.sigmaphoto.com), a leading researcher, developer, manufacturer and service provider of some of the world’s most impressive lines of lenses, cameras and flashes, is pleased to announce the release of its new 17-50mm F2.8 EX DC OS HSM lens.

This large-aperture, standard-zoom lens, which was first introduced in February at Photo Marketing Association International, is designed for small chip, APS-C digital cameras and incorporates Sigma’s Optical Stabilization (OS) functionality and new, FLD glass. The 17-50mm F2.8 EX DC OS HSM is an ultra compact lens with an overall length of just 3.6 inches.

The 17-50mm F2.8 EX DC OS HSM covers a focal length from a 17mm wide angle, has a minimum focusing distance of 11 inches throughout the entire zoom range and a maximum magnification ratio of 1:5. The lens is currently available in Canon mounts at all authorized Sigma dealers for the MSRP of $980, and it will be available in Nikon, Sigma, Sony and Pentax mounts in the coming weeks.

The OS function offers the use of shutter speeds approximately four stops slower than would otherwise be possible. Only Sigma has made it possible for Pentax and Sony shooters to utilize an anti-shake system in either the lens or the camera body. The compensation for camera shake is visible in the view finder for all mounts, which makes accurate focusing fast and easy.

“This lens is a must-have for any photo opportunity,” said Mark Amir-Hamzeh, general manager of Sigma Corporation of America. “The fast aperture allows for shooting in low, existing light or at maximum range with a flash. This is an ideal, all-purpose lens for everyday shooting.”

Sigma’s FLD glass, which is used in the new lens, has an extremely high light transmission and anomalous dispersion, making it the top level of low dispersion glass available. With a performance equal to fluorite glass, this optical glass has a low refractive index and low dispersion compared to current optical glass. These characteristics offer excellent correction for residual chromatic aberration (secondary spectrum), which cannot be corrected by ordinary optical glass and ensures high-definition and high-contrast images.

In addition, the 17-50mm F2.8 EX DC OS HSM also offers one hybrid aspherical lens and two glass mold elements for excellent correction of distortion and astigmatism. It has Super Multi-Layer Coating to reduce flare and ghosting with superior peripheral brightness and Hyper Sonic Motor (HSM) to provide quiet and high-speed auto focus, as well as full-time manual focus capability. The lens’ rounded, seven-blade diaphragm creates an attractive blur to out-of-focus areas and its inner focusing system eliminates front lens rotation, making the lens particularly suitable for use with the supplied petal-type lens hood and circular polarizing filters.

To locate an authorized Sigma dealer near you, visit http://www.sigmaphoto.com/where-to-buy-sigma. To use Sigma’s new Lens Finder Tool to find the best glass to suit your needs, visit http://www.sigmaphoto.com/sigma-lens-finder. For information about Sigma Corporation of America, visit www.sigmaphoto.com.

About Sigma Corporation
For nearly 50 years, Sigma Corporation’s expertise and innovation has driven the company’s core philosophy of “knowledge, plus experience, plus imagination,” with an emphasis on producing high-quality, high-performance photographic technology at moderate prices. This family-owned organization is the largest, independent SLR lens manufacturer in the world, producing more than 40 lenses that are compatible with most manufacturers, including Sigma, Canon, Sony, Nikon, Olympus and Pentax. Sigma Corporation also produces digital SLR cameras and high-definition digital compact cameras. The company is headquartered in Japan, with offices strategically located throughout Europe, Asia and North America. For information, please visit www.sigmaphoto.com.

Press Release: Carl Zeiss presents the Distagon T* 2,8/25 ZF.2 for F bayonet mount
OBERKOCHEN/Germany, 08.06.2010.

Wide-angle lenses capture a large depth of field: A dragonfly that lands on a water lily while you can clearly make out the numerous blossoms behind its shimmering body; rocks, moss and cracks which create designs and formations extending to the horizon.

The Distagon T* 2,8/25 lens from Carl Zeiss can create such unusual perspectives—in more than just nature photography. Now this popular and time-tested wide-angle lens is also available in a ZF.2 version for single-lens digital reflex cameras with F bayonet. With its very small focal distance, this newcomer to the ZF.2 lens series offers all the creative possibilities of manual focusing in photography. The ZF.2 has an electronic interface (CPU) that supports all exposure modes of the camera like shutter priority, aperture priority and program mode, as well as manual mode (even with camera bodies without AI-coupling lever).

The Distagon T* 2,8/25 ZF.2 is therefore ideal for photo enthusiasts who value creative, high-quality images alongside the comfort of automatic exposure control. You no longer have to manually set the data for focal length and speed in the cameras menu because the lens passes on these parameters to the camera. In addition to standard data such as lens manufacturer, date and metering mode, lens data such as the correct aperture value is also automatically saved. Thus, the ZF.2 lens is easy to use, even under tough situations. Martin Klottig, Marketing Manager for the Camera Lens Division of Carl Zeiss AG explains: “Often, you’ll find that you’re pressed for time to capture that perfect shot, for example when photographing animals. The Distagon T* 2,8/25 ZF.2 enables the photographer to hold on to just the right moment and take unique shots with confidence each time.”

The new Distagon T* 2,8/25 ZF.2 is available at a retail price of 755,46 € (excluding VAT). The ZF.2 lenses come in eight additional focal lengths, 3,5/18, 2,8/21, 2/28, 2/35, 1,4/50, 1,4/85, and the two macros 2/50 and 2/100. For more information, visit www.zeiss.com/photo.

[This press release provide “as is”. At times Neutralday.com will provide press information un-edited and without editorial comment in order to provide further information without taxing additional endeavors (camera related reviews).]