Canon Introduces EOS 60D: 18 MP, Articulated LCD, $1099

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Canon Introduces EOS 60D: 18 MP, Articulated LCD, $1099

Canon Introduces EOS 60D: 18 MP, Articulated LCD, $1099

Canon has introduced the EOS 60D, an 18 megapixel DSLR with an articulating 3 inch, 1.04 million dot resolution LCD. The 60D is a move by Canon to properly position the XXD line of cameras, with the 60D now fitting quite neatly in specifications and size between the EOS Rebel T2i (550D) and the EOS 7D, though I suspect it’ll only make picking one of the three even more difficult. The EOS 60D is smaller than the 7D and loses its steel construction, and speed and focusing attributes. On the other hand, it’s still faster than the T2i at 5.3 fps, is bigger and likely more comfortable in the hands, keeps the top-side LCD found on the EOS 50D, and as we mentioned, is the first EOS camera to get an articulating LCD. All of the video functionality (with audio control) that we’ve come to expect from Canon is on board, and in a hint to its intended market, creative in-camera editing options have been added, including RAW processing.

The Canon EOS 60D is set to be available in September at price of $1099 for the camera body only.

Additional Media

Specifications

CameraCanon EOS 60D
Price$1,099.00
Megapixels18
Sensor22.3 x 14.9 mm CMOS sensor
Aspect3:2
Max.File5184 x 3456
Live ViewYes
Focus SystemTTL-CT-SIR CMOS sensor
9 cross-type AF points (f/2.8 at centre)
Center point additionally sensitive with lenses of F2.8 or faster
AF working range: -0.5 - 18 EV (at 23¡C, ISO 100)
ViewfinderEye-level pentaprism
96% frame coverage
Magnification: 0.95x(-1 diopter with 50 mm lens at infinity)
Eyepoint: 22 mm
Dioptric adjustment: -3.0 to +1.0 diopter
ISO100-12,800
Shutter30 - 1/8000 second
Continuous5.3 fps
LCD3.0 " TFT LCD
1,040,000 dots
100% coverage
160 ¡ viewing angle
Dual anti-reflection
MovieMOV (Video: H.264, Sound: Linear PCM):
1920 x 1080 (29.97, 25, 23.976 fps)
1280 x 720 (59.94, 50 fps)
640 x 480 (59.94, 50 fps)
MemorySD/ SDHC/ SDXC

BatteryLithium-ion rechargeable
Dimensions 5.7 x 4.2 x 3.1 in.
(145 x 106 x 79 mm)
Weight26.6 oz (755 g)

Press Release

Canon’s New EOS 60D Digital SLR Camera Unleashes The Creative Potential Of Digital Photography And EOS Full HD Video With New In-Camera Imaging Features

New EOS 60D Offers a Vari-Angle LCD Screen, EOS Full HD Video Recording, In-Camera RAW Processing and Creative Filters and 18-Megapixel Resolution Among Class-Leading Specs

LAKE SUCCESS, N.Y., August 26, 2010 – High-quality digital capture and skillful post-processing go hand-in-hand for superior end results, and more control over in-camera image processing means less time editing and more time shooting. At the same time, the overwhelming popularity of Full HD video recording with other current EOS Digital SLRs has led to customer requests for more advanced features such as manual audio level control and flexible LCD screens. Canon U.S.A., Inc., a leader in digital imaging, delivers all of these features and more with the new EOS 60D Digital SLR Camera. For the first time on an EOS camera, the EOS 60D DSLR boasts a three-inch Vari-Angle Clear View LCD screen, EOS Full HD video recording with manual overrides including audio level control, and in-camera functionality for RAW image processing plus Creative Filters to manipulate images after taking them. Designed primarily for advanced amateurs, the EOS 60D replaces the EOS 50D and boasts a broad array of new features that make it easier for photographers to add personal creativity to their images. Whether it’s capturing an overhead shot on the Vari-Angle screen at a graduation ceremony, or converting a color image to black and white for a nostalgic look, Canon is delivering in-camera features and functions that empower advanced photographers to capture, display and print the images they want.

“The EOS 60D has been designed to offer the image-capture and the Full HD video features customers are looking for as they continue to expand their photographic skills. The exciting new features of the EOS 60D make using a DSLR camera more attractive and easier than ever before. We want everyone to experience the great image quality a Canon DSLR can offer with features and functions that they will appreciate and use,” stated Yuichi Ishizuka, executive vice president and general manager, Consumer Imaging Group, Canon U.S.A.

Exciting EOS “Firsts”
For the first time in the history of the Canon EOS System, the new 60D camera features a large Vari-Angle 3-inch Clear View LCD screen with 1,040,000 dot/VGA resolution plus anti-reflective and smudge-resistant coatings for bright clear viewing from any angle. The new LCD screen is ideal for composing low-angle or overhead shots whether capturing still images or Full HD video clips.

Another first for the EOS system is the EOS 60D camera’s new Multi-Control Dial, which places a Multi-Controller and Set button inside the Quick Control Dial. This new control layout streamlines camera navigation for vertical as well as horizontal shooting and enables a cleaner camera design. Responding to customer requests, the EOS 60D also features a locking mode dial, which makes camera operation more secure by preventing inadvertent changes to the photographer’s selected shooting mode.

While the photography mantra of “get it right in the camera” still stands true, Canon’s new EOS 60D gives advanced photographers an edge with new in-camera features that enable users to enhance their images without a computer even after they have been shot. For the first time ever in an EOS camera, the EOS 60D features in-camera processing of RAW image files, new reduced resolution image copies, and post-processing creative image filters for exceptional flexibility in digital image rendering.

In-camera RAW image processing features include Picture Style, White Balance (WB), Color Space, High-ISO Noise Reduction, Peripheral Illumination Correction, linear distortion correction and chromatic aberration correction. These powerful in-camera editing tools will allow photographers in the field to produce optimized images on the spot and generate JPEG files at various resolution and compression settings for immediate sharing, without affecting the original RAW data.

Another great new feature for photographers-on-the-go is Canon’s new image resizing function. After capturing full resolution or smaller JPEG images, the camera can generate lower-resolution copies using menu commands. New lower-resolution settings include 1920 x 1280 for optimal display on HD televisions, or 720 x 480, ideal for immediate uploading to social networking and other photo sharing web sites. The original high

Available for the first time in an EOS camera are Canon’s new creative image filters. Familiar to Canon PowerShot users, these fun photo effects help make a great image more dynamic, even after it has been shot. Canon provides four artistic filters that allow photographers to capture an image and then create and manipulate a digital copy of it.

The Soft Focus effect filter helps dramatize an image and smooth over shiny reflections.

The Grainy Black and White filter can give a different nostalgic perspective to any shot.

Canon’s “Toy Camera” filter deliberately adds vignetting and color shift for a creative option when shooting a colorful scene.

Users can also make a scene appear like a small-scale model, simulating the look from a tilt-shift lens, with Canon’s Miniature Effect filter, great when shooting any scene from a high vantage point.

Each of these filters can be applied to a captured still image in-camera to create a second “filtered” JPEG version, leaving the original RAW or JPEG file unaffected.

Another addition to the camera’s Live View function is Canon’s new Aspect Ratio feature whereby the Live View screen can display cropping lines for 1:1, 16:9 or 4:3 aspect ratios in addition to the standard 3:2 ratio. These cropping lines make it easier to compose images in Live View, and they can help to expedite printing when using Canon’s supplied Digital Photo Professional software. Custom aspect ratios are also applied to JPEG images whether captured directly in-camera or created with the EOS 60D’s in-camera RAW image processing function.

EOS HD Video: Continuing the Video Paradigm Shift
In addition to its new still capture capabilities, the EOS 60D features Full HD video capture at 1920 x 1080 resolution with selectable frame rates of 24p, 25p or 30p. Native 24p recording helps videographers achieve a more cinema-style look for their footage without the need for post-processing. The EOS 60D builds upon the great video capabilities Canon has introduced in recent DSLR cameras and packs them into a camera photo enthusiasts will love. Full HD video capture, along with selectable cinematic frame rates for both NTSC (National Television System Committee) and PAL (Phase Altering Line) standards, will help the EOS 60D to be the camera of choice among film students and photography students alike.

The new EOS 60D camera’s movie mode also includes manual controls for exposure as well as manual audio levels in 64 steps, much like the latest firmware update for the EOS 5D Mark II HD-SLR. Users can set audio levels on the rear menu screen before shooting begins; once recording is initialized, audio adjustments are not possible. In addition, Canon has added an electronic Wind Filter to the audio controls within the movie shooting menu.

Canon has also included an in-camera movie editing feature, allowing users to shorten a video file by clipping segments from the beginning or the end, removing unwanted portions without outside software. This feature can dramatically accelerate workflow by reducing the time needed to upload video clips to a computer for further editing and assembly. The EOS 60D also includes Canon’s Movie Crop mode, which allows users to achieve 7x magnification when shooting SD video. Unlike the digital zoom feature found in many compact digital cameras, Canon’s Movie Crop mode crops the image directly from the CMOS sensor at full SD resolution to preserve image quality and still provide additional telephoto power.

Providing access to the right lens for any given shooting scenario, the EOS 60D DSLR camera is compatible with more than 60 Canon EF and EF-S lenses. The EOS 60D DSLR’s video functions are supported by two key proprietary Canon technologies, a DIGIC 4 Imaging Processor and a large APS-C–sized CMOS sensor capturing fine detail and color with an amazing cinematic depth of field. The Canon EOS 60D allows for three video recording modes – Full HD and HD in a 16:9 aspect ratio and Standard Definition (SD) in a 4:3 aspect ratio, all at selectable frame rates. The EOS 60D Digital SLR camera will record Full HD at 1920 x 1080 pixels in selectable frame rates of 24p (23.976), 25p, or 30p (29.97); 720p HD recording at 50p or 60p (59.94) and SD video at frame rates of 50p or 60p (59.94). The EOS 60D features a dedicated button to initiate live view for both video and still shooting. Once engaged, the same dedicated button will start and stop video recording.

Valuable Additional Features
Along with the adjustable LCD screen, the new EOS 60D DSLR features a class-leading 18-megapixel Canon CMOS sensor, a proprietary DIGIC 4 Imaging Processor, a 9-point Autofocus system and Canon’s exclusive iFCL Metering System (Intelligent Focus, Color, Luminance) giving it the power of a professional-level camera. Capable of capturing fast action, the 60D DSLR can shoot full resolution still images up to 5.3-frames per second (fps). The EOS 60D records its images and video clips to the photographer’s choice of SD, SDHC or new extended capacity SDXC memory cards.

The 9-point AF system on the new EOS 60D features f/5.6-sensitive cross-type focusing on all nine focusing points. Like the EOS 7D, the center AF point is a hybrid of standard cross-type and special diagonally-shaped “X” cross, with high-precision sensitivity for f/2.8 and larger aperture lenses. Complementing the AF system, Canon’s iFCL metering system, identical to that on the EOS 7D and Rebel T2i, takes color information into account and includes a 63-zone dual-layer metering sensor that reads both illumination and color for consistent results in all lighting conditions, keeping exposure levels stable from shot to shot, even as the light source changes.

Photographers will enjoy shooting in low light thanks to the EOS 60D DSLR’s wide ISO range from 100-6400 (adjustable in 1/3-step increments from ISO 100-6400 and expandable to 12,800) allowing it to capture beautiful images without flash during family milestone events such as wedding ceremonies, while still being equipped with a built-in pop-up flash for shooting the cake cutting ceremony and reception. The EOS 60D’s pop-up flash features a built-in Integrated Speedlite Transmitter for control of up to two groups of off-camera EOS Speedlites without the need for an external transmitter, providing an economical solution for multi-flash shoots.

Making accurate composition more convenient, the EOS 60D’s optical viewfinder provides 96 percent coverage along with Canon’s built-in single axis Electronic Level Display, which utilizes the exposure level scale below the picture area to let the photographer know when the camera is level. The Electronic Level Display is also visible on the camera’s LCD screen in both Live View and Movie modes. An artificial horizon display illustrates horizontal roll, allowing the photographer to know when the camera is in a fixed level position. The entire camera has been durability-tested to 100,000 exposures making the EOS 60D a reliable as well as a powerful imaging tool.

Pricing and Availability
The Canon EOS 60D Digital SLR camera is scheduled to be delivered to U.S. dealers toward the end of September, and will be sold in a body-only configuration at an estimated retail price of $1,099.00i. It will also be offered in a kit version with Canon’s EF-S 18-135mm f/3.5-5.6 IS USM zoom lens at an estimated retail price of $1,399.00ii. The Canon BG-E9 battery grip is scheduled to be available toward the end of September and sell at an estimated retail price of $270.00iii.

About Canon U.S.A., Inc.
Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions. Its parent company, Canon Inc. (NYSE:CAJ), a top patent holder of technology, ranked fourth overall in the U.S. in 2009†, with global revenues of US $35 billion, is listed as number six in the computer industry on Fortune Magazine’s World’s Most Admired Companies 2010 list, and is on the 2009 BusinessWeek list of “100 Best Global Brands.” Canon U.S.A. is committed to the highest levels of customer satisfaction and loyalty, providing 100 percent U.S.-based consumer service and support for all of the products it distributes. At Canon, we care because caring is essential to living together in harmony. Founded upon a corporate philosophy of Kyosei – “all people, regardless of race, religion or culture, harmoniously living and working together into the future” – Canon U.S.A. supports a number of social, youth, educational and other programs, including environmental and recycling initiatives. Additional information about these programs can be found at www.usa.canon.com/kyosei. To keep apprised of the latest news from Canon U.S.A., sign up for the Company’s RSS news feed by visiting www.usa.canon.com/rss.


You Can Order New Sony Alphas Now: A55, A33, and A560

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You Can Order New Sony Alphas Now: A55, A33, and A560

You Can Order New Sony Alphas Now: A55, A33, and A560

The rather exciting new Alphas from Sony are now all available for pre-order from B&H Photo Video. The two SLT cameras, the A55 and the A33 are available with and without kit lenses, and the A560 is also available…again with and without the 18-55mm lens. If you want to get them early, best to order now.

731608-1

Sony SLT-A55 SLR DIGITAL CAMERA w/18-55 at B&H Photo

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Sony SLT-A33 SLR DIGITAL CAMERA w/18-55 at B&H Photo

731646

Sony DSLR-A560 SLR DIGITAL CAMERA w/18-55 at B&H Photo

Get the the latest Sony cameras and support this site at the same time, by making your purchase through the links above at B&H Photo Video.


Sony Introduces A55 and A33: Continuous Phase Detect AF for New “SLT” Alphas

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Sony Introduces A55 and A33: Continuous Phase Detect AF for New “SLT” Alphas

Sony Introduces A55 and A33: Continuous Phase Detect AF for New “SLT” Alphas

In addition to new standard DSLR cameras, Sony also unveiled two new “SLT” cameras. If the SLT is throwing you off, it’s Sony-speak for “Single-lens Translucent”, the translucent being an inaccurate way of describing the mirror inside the A55 and A33 that allows about 70% of incoming light to hit the cameras sensor, while the other 30% is diverted to a 15-point phase-detection autofocus system. This allows for continuous AF and fast continuous shooting, both cameras being capable of 10 fps.

Not just being content to be technologically innovative, both cameras bring a whole host of your favorite Sony features, Auto HDR, 3D Sweep Panorama, Handheld Twilight, and not to mention both cameras are HD video capable with stereo sound on board. The difference between the two cameras is centered around the sensors inside, the A33 gets a 14.2 megapixel sensor, while the A55 gets a 16.2 megapixel sensor (it also gets GPS equipped depending on your market).

The new Sony SLTs have already received glowing reviews, and sound very promising. Innovative, compact, affordable, well specified, and fully compatible with the entire Sony lens library, there’s not much to not be excited about here. I can’t wait to see how this impacts the camera market.

Additional Media

Specifications

CameraSony A55Sony A33
Price$750.00$650
Megapixels16.214.2
Sensor23.4 x 15.6 mm APS-C Type CMOS Exmor Sensor23.4 x 15.6 mm APS-C Type CMOS Exmor Sensor
Aspect3:23:2
Max.File4912 x 32644592 x 3056
Live ViewYesYes
Focus SystemAuto Focus (15-point phase-detection AF system)
Manual focus
Face Detection
AF Tracking
Auto Focus (15-point phase-detection AF system)
Manual focus
Face Detection
AF Tracking
ViewfinderElectronic Viewfinder
Color LCD Viewfinder
Field of view 100%
Eye point 19mm
Magnification 1.1x
Dioptre adjustment -4 to +4 dioptre
Field Sequential (RGB)
Electronic Viewfinder
Color LCD Viewfinder
Field of view 100%
Eye point 19mm
Magnification 1.1x
Dioptre adjustment -4 to +4 dioptre
Field Sequential (RGB)
ISO100-12,800100-12,800
Shutter60 - 1/4000 second60 - 1/4000 second
Continuous10 fps10 fps
LCD3 inch, 921.6K, flips out and rotates3 inch, 921.6K, flips out and rotates
MovieAVCHD:
1920 x 1080, 59.94i (from 29.97fps sensor output)
Motion JPEG:
1440 x 1080, 29.97p or 25p, depending on region
640 x 480, 29.94 fps
AVCHD:
1920 x 1080, 59.94i (from 29.97fps sensor output)
Motion JPEG:
1440 x 1080, 29.97p or 25p, depending on region
640 x 480, 29.94 fps
MemorySD/ SDHC/ SDXC
Memory Stick Pro Duo / Pro HG Duo
SD/ SDHC/ SDXC
Memory Stick Pro Duo / Pro HG Duo
BatteryLithium-ion rechargeableLithium-ion rechargeable
Dimensions 4.9 x 3.6 x 3.3 in.
(124 x 92 x 85 mm)
4.9 x 3.6 x 3.3 in.
(124 x 92 x 85 mm)
Weight25.6 oz (727 g)25.6 oz (727 g)

Press Release

DSLR Redefined: Sony Introduces New Cameras Powered By World’s First Translucent Mirror Technology Enabling Simultaneous Auto Focus And Capture In An Interchangeable Lens Digital Camera

New Models Offer Continuous Phase Detect AF During 10 fps High-Speed Shooting and Full HD Movie Shooting

SAN DIEGO, August 23, 2010 –Sony today introduced two new α cameras (models SLT-A55V and SLT-A33) that adopt Sony’s newly-developed Translucent Mirror Technology™, which achieves the highest-level of auto focus speed for both still image and movie shooting.

Translucent Mirror Technology™ provides performance previously unattainable with traditional DSLR technology. Using the new technology, theα55 andα33 models can continuously and quickly focus (with TTL phase-detection) while shooting stills and recording video—even in full HD, allowing desired moments to be captured in tack sharp focus, high-definition video. They can shoot continuously at up to 10 frames per second on theα55 (and up to seven on theα33), achieving shooting speeds that are the fastest in the industry for an APS-C size sensor-equipped interchangeable lens cameras under $1000.

“This is the most innovative Interchangeable Lens Digital Camera that Sony has ever created,” said Kristen Elder, director of the digital imaging business group. “Our Translucent Mirror Technology is one of the most significant SLR structural changes in more than a decade.”

By displaying the images received by the Exmor™ APS HD CMOS Sensor, picture quality of the camera’s live view image has enhanced drastically. Coupled with the quick and accurate phase detect AF and 100 percent coverage Tru-Finder™ electronic viewfinder, the Quick AF Live View feature has been further advanced.

Translucent Mirror Technology
Both cameras are equipped with a translucent mirror, which enables light passing through the lens to be simultaneously received by the image sensor and the auto focus sensor, allowing continuous shooting and continuous focusing at speeds never before possible. The α55 offers the world’s fastest 10 fps high-speed burst shooting with continuous AF (TTL phase-detection) in an interchangeable-lens digital camera with APS-C sensor.

Because of its structure, the Translucent Mirror Technology™ does away with the motion of raising and lowering the mirror. The absence of the moving mirror mechanism contributes to making the whole body size significantly compact compared to traditional DSLR cameras.

By eliminating the need to raise and lower the mirror between shots, the technology makes it possible to achieve focusing while images are captured. Existing systems can only focus in the interval between image capture, limiting the ability to track fast moving subjects. The cameras also have continuous Advance Priority AE Mode and will automatically adjust for the best exposure to help you get the most professional looking results.

High-Speed Capture with Auto Focus
Additionally, a newly developed 15-point AF system assures ultra-fast, high precision focusing. The high-speed shooting with continuous Phase Detect AF tracks rapidly moving subjects accurately. You can capture the decisive moments that you might have otherwise missed.

Creative Video Capture
The continuous phase detect AF also works in movie shooting for the first time in the world. The Translucent Mirror Technology™ also allows the α55 and α33 to be the first cameras to ever maintain continuous phase detection AF while recording Full HD AVCHD video. With fast, precise phase detection AF continually tracking subject movement, even fast action and subjects that move quickly towards or away from the camera are easy to keep in focus.

With a large 16.2 megapixel (for the α55) and 14.2 megapixel (for the α33) Exmor™ APS HD CMOS sensor, background defocusing effects can be easily captured. The APS-C sensor size is nearly 20 times larger than a traditional compact camcorders’ 1/2.88 type image sensor, providing more creative control.

Compatible with all A-mount lenses, video and photography enthusiasts alike can choose from macro to telephoto lenses to achieve their desired artistic effect.

Full-time Live View
Full-time Live View offers unprecedented freestyle shooting versatility with fast, precise AF using either the viewfinder or LCD monitor. The α55 and α33 have a fully articulated 3-inch 921,600 Xtra Fine LCD with TruBlack™ technology with 100 percent coverage.

The Tru-Finder eye-level viewfinder provides an unprecedented combination of 100 percent coverage and 1.1x magnification for easy and natural framing. By combining Translucent Mirror and Tru-Finder technologies, α33 and α55 are the first interchangeable lens digital cameras to offer movie recording with the familiar eye-level shooting style – a significant advantage in fast moving and extreme lighting conditions (bright sunlight and low-light situations).

The variable angle tilt LCD is adjustable to accommodate shooting from low or high angles. The electronic view finder has a high-resolution effective 1.15 million dots conversion Xtra Fine LCD™ display, is bright and easy to see even in low light, has a selectable shooting parameter display and shows the effects of exposure and white balance adjustments.

Advanced Shooting Features
With an Exmor™ APS HD CMOS sensor, BIONZ® high-speed image processing engine and ultra-high ISO sensitivity (ISO 100-12,800), the α55 and α33 cameras offer advanced shooting features. These make it easy to get the best shot, even in difficult lighting conditions.

Auto HDR shoots and combines three frames into a single high dynamic range (HDR) photo with rich shadow and highlight detail. Multi frame NR shoots and combines six frames into a single photo, enabling smooth low-light imaging at half the noise level. Hand-held Twilight shoots and combines six frames into a single photo, suppressing blur to enable clear night-scene imaging without a tripod or flash.

3D Sweep Panorama™ technology creates two images from a single frame, enabling panoramic photos to be viewed in 3D on compatible 3D systems and other devices that support 3D technology. Using the α55 model, built-in GPS capability enables global positioning coordinates to be recorded along with the date and time. HDMI™ connectivity enables stunningly beautiful PhotoTV HD display of images on compatible Sony BRAVIA® TVs.

AUTO+ (Advanced Auto) mode offers the same benefits as Auto mode and more, resulting in cleaner, more dynamic pictures and fewer missed shots. The camera automatically recognizes the correct scene mode, then quickly shoots and combines up to six shots to produce images with greater clarity, optimum dynamic range using Auto HDR technology and lower image noise using 6 shots layering technology.

Accessories
The new cameras accept both Memory Stick PRO Duo™ (including Memory Stick PRO-HG Duo™) and SD (including both SDHC and SDXC formats) media (all sold separately). With a 30MB per second transfer rate, Sony’s Memory Stick PRO-HG Duo HX offers the best performance of all memory cards whether in continuous shooting mode or transferring data to other media.

A new dedicated microphone (models ECM-ALST1 and ECM-CG50) will also be available.

Pricing and Availability
The α55 and α33 cameras will cost about $750 and $650 (respectively) for the body only and about $850 and $750 (respectively) for the body and 18-55mm zoom lens. Theα33 camera will be available in September and theα55 model will be available in October at Sony Style® retail stores www.Sonystyle.com/retail) and at authorized dealers nationwide.


Sony Announces New A560 and A580 DSLRs Along With New Lenses

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Sony Announces New A560 and A580 DSLRs Along With New Lenses

Sony Announces New A560 and A580 DSLRs Along With New Lenses

Sony has improved its A5xx line of DSLRs today with the A560 and A580 (Europe only). Both cameras are spec’d near identically excepting one key difference, the A560 has a 14.2 megapixel sensor, while the A580 uses a 16.2 megapixel sensor (the A580 also gets a greater burst depth). Both cameras bring full HD video (1080i) to the Sony DSLR lineup, complete with stereo sound on board and hookup for an external microphone. The two cameras are both capable of 7 fps continuous shooting, and now both Auto HDR and Sweep Panorama (2D and 3D versions) are added to the camera’s functionality.

The A560 will be available in October for $750. There are no plans for a U.S. release for the A580

In addition to the new cameras, Sony U.S. also announced the Carl Zeiss Distagon T* 24mm F2 ZA SSM, the DT 35mm F1.8 SAM, and the 85mm F2.8 SAM Alpha, all of which were previously announced last month in Europe. The three lenses are all slated for an October release and will be priced at $1250, $200, and $250 respectively.

Additional Media

Specifications

CameraSony A560Sony A580
Price$750.00European Market Only
Megapixels14.216.2
Sensor23.4 x 15.6 mm APS-C Type CMOS Exmor Sensor23.4 x 15.6 mm APS-C Type CMOS Exmor Sensor
Aspect3:23:2
Max.File4592 x 30564912 x 3264
Live ViewYesYes
Focus SystemPhase Detection: 15 points (3 points cross type)Phase Detection: 15 points (3 points cross type)
ViewfinderEye-level fixed optical glass pentamirror
Spherical Acute Matte focusing screen
Magnification approx. 0.80x
95% frame coverage
Eye-level fixed optical glass pentamirror
Spherical Acute Matte focusing screen
Magnification approx. 0.80x
95% frame coverage
ISO100-12,800100-12,800
Shutter30 - 1/4000 second30 - 1/4000 second
Continuous7 fps7 fps
LCD3 inch, 921.6K, flips out3 inch, 921.6K, flips out
MovieAVCHD:
1920 x 1080, 59.94i (from 29.97fps sensor output)
Motion JPEG:
1440 x 1080, 29.97p or 25p, depending on region
640 x 480, 29.94 fps
AVCHD:
1920 x 1080, 59.94i (from 29.97fps sensor output)
Motion JPEG:
1440 x 1080, 29.97p or 25p, depending on region
640 x 480, 29.94 fps
MemorySD/ SDHC/ SDXC
Memory Stick Pro Duo / Pro HG Duo
Supports FAT12 / FAT16 / FAT32
SD/ SDHC/ SDXC
Memory Stick Pro Duo / Pro HG Duo
Supports FAT12 / FAT16 / FAT32
BatteryLithium-ion rechargeableLithium-ion rechargeable
Dimensions5.4 x 4.1 x 3.3 in.
(137 x 104 x 84 mm)
5.4 x 4.1 x 3.3 in.
(137 x 104 x 84 mm)
Weight31.9 oz (903 g)31.9 oz (903 g)

Press Release

Latest α (alpha) Offers Full HD Movie Capture, 3D Sweep Panorama and More

SAN DIEGO, Aug. 23, 2010 – Sony today introduced an α (alpha) DSLR camera (model SLR-a560) that leverages Sony’s Exmor ™ APS HD CMOS sensor to make it easier for active shooters to get the best shot without missing a moment. Along with the a33 and a55 cameras (also announced today), the α560 model is one of the only DSLR cameras with Multi-frame Noise Reduction, Sweep Panorama™ mode, 3D Sweep Panorama and Full HD 1920×1080 60i video capture.

This 14.2 megapixel α560 camera offers the same features of its predecessor, the innovative α550, which introduced Quick AF Live View, 7fps continuous shooting and Auto HDR to the step-up DSLR class.

Additionally, Sony is adding to its already strong line-up of more than 30 A-mount lenses with new models made for seasoned photographers and those new to the DSLR space. Today, Sony expands its A-Mount lens line-up for α DSLR cameras with three new lenses—a Carl Zeiss® Distagon T* 24mm F2 ZA SSM (model SAL24F20Z), a DT 35mm F1.8 SAM (model SAL35F18) and an 85mm F2.8 SAM (model SAL85F28).

“These new lenses and camera show our commitment to the DSLR market and that we will never stop innovating.” said Kristen Elder, director of the Digital Imaging business at Sony Electronics. “These products complement our overall Sony® Alpha™ lineup, which we are significantly expanding today. The camera offers a choice to those consumers who want to gain the benefits of professional level shooting speed as well as be able to capture video with in a traditional style DSLR.”

The α560 camera provides excellent picture quality, particularly in low-light scenarios. A new generation of Sony Exmor ™APS HD CMOS sensor employs low-noise processing for high-quality pictures. The BIONZ ® image processor has color-noise reduction that helps achieve low noise up to ISO 12800, without sacrificing fine detail. Multi-frame Noise Reduction stacks a high-speed burst of six frames, creating a single low-noise exposure that boosts effective sensitivity as high as ISO 25600.

Quick AF Live View
With Quick AF Live View, the α560 camera can focus just as quickly in Live View as when shooting through the eye-level viewfinder, which is unlike any other DSLR in its class.

Because composing shots on the LCD monitor is becoming increasingly important to DSLR users, Sony has equipped this camera with two Live View functions and a 3-inch (measured diagonally) LCD screen that tilts 90 degrees up or down. The α560 has a high resolution 921,600 pixel Xtra Fine LCD™ display.

Sony’s Quick AF Live View uses two sensors to maintain the same focusing speed as with the optical viewfinder. While the speed of Quick AF Live View is ideal for every day shooting, Focus Check Live View enables critical framing and magnification for setting precise focus in macro and tripod shooting.

Focus Check Live View mode simplifies critical assessment of the finest image details. A real-time ‘feed’ from the main sensor can be viewed on the LCD monitor, with switchable magnification allowing close-up confirmation of delicate manual focus adjustments. Contrast AF method is selectable in focus check Live View mode.

Temporary 7x and 14x zoom views enable you to focus on extremely fine detail while the 1x view shows 100 percent framing in the LCD.

Fast Shooting Speeds
With its unique sensor-processor combination, the α560 camera is a leader in its class with up to seven frames per second shooting speed for under $1,000. Using the optical viewfinder, you can shoot up to three frames with Quick AF Live View, which helps you capture the decisive moment when shooting fast moving subjects like in sports.

HD Movie Recording
The α560 α camera offers the extra convenience of high-definition video recording. This model also captures Full HD (1920 x 1080i) video in high-quality AVCHD™ files that can be easily enjoyed on a compatible HD television via the cameras built-in HDMI™ terminal (cable not included). The camera includes built-in stereo microphones for high-quality audio recording.

With multi-shot technology, the α560 camera’s high-speed sensor and processor rapidly captures and assembles many frames to realize unmatched low-noise, extended dynamic range, wide panoramas and 3D images.

The α560 offers versatile creative control even when shooting movies. Creativity is also enhanced by the ability to apply white balance and Creative Style settings, as well as Aperture Priority (A) mode aperture settings, to movies. What’s more, exposure compensation can be adjusted even while movie shooting is in progress.

Sweep Panorama Technology
Featuring Sweep Panorama technology, the α560 model captures breathtaking shots up to 180 degree horizontal or 126-degree vertical shots (18 mm focal length).

With 3D Sweep Panorama mode, the camera can shoot 3D panoramic still images with a single lens. The high-speed burst of frames is stitched together using innovative processing techniques to automatically create detail-packed 3D panoramas. These files can be enjoyed in stunning 3D on compatible 3D televisions (other accessories are required).

In-Camera High Dynamic Range
In-camera High Dynamic Range (HDR) has been further enhanced incorporating three shots. It can capture highlights, midtones and shadows. Unlike HDR features in other DSLR cameras, Sony’s unique positional interpolation technology can overcome slight changes in camera position and align individual shots so that a tripod is not required.

The feature handles severe backlighting and other high-contrast scenes like looking out a window into bright daylight. The in-camera auto HDR technology combines the highlight, midtone and shadow detail of three separate captures into one remarkably natural looking image. The α560 offers a maximum Auto HDR range of 6EV.

Multi Frame NR is a new function where, when the shutter is released, the camera automatically takes 6 frames at the currently selected shutter speed, aperture, and ISO setting, and then combines them into a single JPEG image with a reduction in noise at the selected aperture and shutter speed that is equivalent to approximately two ISO steps. In addition, ISO expansion achieves class-leading, ultra-high sensitivity equivalent to ISO25600, while accurate subject detection assures high-precision alignment of the 6 frames during compositing.

Accessories
The new camera accepts both Memory Stick PRO Duo™ (including Memory Stick PRO-HG Duo™) and SD (including both SDHC and SDXC formats) media (all sold separately). With a 30MB per second transfer rate, Sony’s Memory Stick PRO-HG Duo HX offers the best performance of all memory cards whether in continuous shooting mode or transferring data to other media.

Lenses for Active Shooters
Made for experienced and budding photographers alike, the Carl Zeiss Distagon T* 24mm F2 ZA SSM (model SAL24F20Z) functions as a wide-angle 24mm lens on full-frame cameras with 36mm (35mm equivalent) lens sensors, or as a 36mm equivalent lens ideal for general use on cameras with APS-C sensors. Jointly developed with Carl Zeiss, it features the highly-regarded Carl Zeiss Distagon designed for wide-angle lenses.

This lens is distinguished by its fast response focus and extremely quiet, very smooth operation thanks to its built-in SSM (Super Sonic wave Motor).

It offers a wide and therefore highly versatile focal range from 0.19m to infinity, and features a nine-blade circular aperture that along with the large F2 maximum aperture contributes to smooth, natural bokeh effects.

In keeping with traditional Carl Zeiss design, the all-metal lens barrel has been finished to a very high standard resulting in a visibly high-quality appearance.

Offering photographers at all levels great value and performance in a compact and lightweight design, the new DT 35mm F1.8 SAM (SAL35F18) weighs just 6 ounces. It can be added to a lens kit system and carried without noticeably increasing the weight of the bag.

With an approximately 50mm (35mm equivalent) focal length on an APS-C sensor, this lens is ideal for snapshots and portraits under a wide range of shooting conditions. The high-speed F1.8 maximum aperture is particularly advantageous for hand held shooting in low light.

At just 0.8 feet, the DT 35mm F1.8 SAM (SAL35F18) has the shortest minimum focus in its class, making it an excellent choice for dramatic close-ups too. Whatever the shot, the internal Smooth Autofocus Motor (SAM) drives the focusing group directly and ensures responsive and fluid autofocus operation.

The new 85mm F2.8 SAM (SAL85F28) lens is a full-frame lens in that offers performance and affordability. The 85mm focal length is a standard for portraiture because of the natural perspective that it provides. On an APS-C sensor camera the 85mm F2.8 SAM functions as a 127.5mm (35mm equivalent) telephoto lens – and features a Sonnar-type optical design that is considered ideal for mid-range telephoto lenses.

The lens is sharp center to corner, and features smooth defocusing thanks to its large F2.8 maximum aperture and circular aperture design. At two feet, the minimum focusing distance is the shortest in its class, and SAM motor technology ensures smooth autofocus operation.

The quality optical and mechanical features of the lens mean it is suitable for serious photography and should more than satisfy intermediate and advanced users alike.

Pricing and Availability
The α560 model with the camera body and 18-55mm kit lens will cost about $750 and will be available in October. With the body only, it will cost about $650. The Carl Zeiss Distagon T* 24mm F2 SSM (model SAL24F20Z), DT 35mm F1.8 SAM (model SAL35F18) and 85mm F2.8 SAM (model SAL85F28) lenses will be available in October for about $1,250, $200, $250 respectively.

The cameras, lens and a range of accessories will be available at Sony Style® retail stores (www.sonystyle.com/retail) and at authorized dealers nationwide.


Now Posted: Our Review of the Fujifilm FinePix HS10

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Now Posted: Our Review of the Fujifilm FinePix HS10

Now Posted: Our Review of the Fujifilm FinePix HS10

We’ve just posted our review of the big, bad, 30x zoom Fujifilm FinePix HS10. With a sensible 10.3 megapixel sensor, over 700mm of focal length, and full 1080p HD video, the HS10 is bursting at the seams with capability. The ultimate photographer’s solution? Find out in our review right here.


Fujifilm FinePix HS10 Review

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Fujifilm FinePix HS10 Review

Fujifilm FinePix HS10 Review
Billed as the ultimate all in one photographic solution, the Fujifilm FinePix HS10 packs virtually everything you can think of in one very DSLR-looking camera body. While a good portion of attention is focused on the HS10’s 30x zoom lens (that’s 24-720mm for those keeping count), the HS10 also offers a 3″ tilt screen LCD, shoots RAW, captures stills at 10 fps, shoots 1080p HD video, and for fun even shoots lower res video at 1000 fps. Photographer’s wonder cam or camera overload? Perhaps a bit of both, but the HS10 is a very compelling option for photographers looking for the convenience of covering all the bases, with just one camera.

Key Specifications

  • Sensor: 1/2.3 ” BSI-CMOS, 10.3 million effective pixels
  • Lens: 30x optical zoom, 24-720mm (35mm equiv.), f/ 2.8- F5.6.
  • ISO: 100-6400.
  • Continuous Shooting: 10 fps for 7 frames.
  • LCD: 3″ 230K dot.
  • Shooting Modes: Auto, SR, Adv, SP1, SP2, PANORAMA, Custom, Program, Shutter Priority, Aperture Priority, Manual
  • Scene Modes: Portrait, Portrait Enhancer, Landscape, Sport, Night, Night (Tripod), Fireworks, Sunset, Snow, Beach, Flower, Text, Natural Light, Natural Light & Flash
  • Video: 1920 x 1080 pixels, 1280 x 720 pixels, 640 x 480 pixels, 320 x 240 pixels, 30 frames/sec., Stereo sound
  • Dimensions: 5.1 x 3.6 x 5.0 in. (131 x 91 x 126 mm).
  • Weight: 25.0 oz (709 g) includes batteries.

Exterior and Interface

hs10 views (4 of 8)

While Fujifilm’s marketing will emphasize the HS10’s compact-ness, it is decidedly not compact, easily being the size of a small DSLR camera, which it indeed greatly resembles. Relative to a DSLR with a 720mm lens attached, the HS10 suddenly does seem a good deal more compact, but even for a super-zoom type camera the HS10 is a big bulbous beast of a camera.

hs10 views (5 of 8)

Build quality is quite good, a textured plastic shell will likely be pretty resistant to abuse over time, and overall fit and finish is pretty satisfying. Ergonomically the HS10 also scores well. It offers a substantial grip, covered in large swath of rubber grip material, together with a  thumb recess on the rear, the HS10 feels secure and comfortable. Oriented to more experienced photographers, the HS10 provides plenty of physical controls, a dedicated movie record button, and even a command dial, so at least on the outside the HS10 is friendly for on-the-fly camera changes. The 3 inch tilt screen is nice right up to the point that you realize that 230k of resolution can make focusing and playback much less satisfying than a 460K or higher LCD would have.

hs10 views (8 of 8)
On the interface front, the HS10, like the other Fujifilm cameras we’ve tested recently looks rather archaic…like Panasonic’s interfaces, the HS10 packs a good deal of info and camera setting options onto the screen in a not so pretty way, it’s mostly intuitive, just not neat or attractive. Regardless, pressing a dedicated camera function button (ISO for example), and turning the command dial with the thumb makes quick work of adjusting the camera, similarly, the command dial also works great for changing things like aperture when in one of the program modes (the HS10 does provide program, aperture priority, shutter priority, and manual shooting modes).

hs10 interface (1 of 10)hs10 interface (2 of 10)
Shooting screen with info. As you can see, the HS10 can jam a lot of info on screen, just not in such an appealing sort of way.Camera setting changes are easy, press and hold a dedicated button (ISO here), then use the command dial to set.
hs10 interface (3 of 10)hs10 interface (4 of 10)
...here the focusing options, which include a tracking AF. AF speed is average only, and tracking AF is made less useful by slow shot to shot times.Turn the shooting mode dial and the screen duplicates the action. Note here you can set a position to you're own custom choice.
hs10 interface (5 of 10)hs10 interface (6 of 10)
The HS10 can take a super wide panorama shot by simply panning the camera from left to right (or up and down).Note here in AUTO, the HS10 has quickly picked out a face in the composition.
hs10 interface (7 of 10)hs10 interface (8 of 10)
The menu system allows for a bit of customization, but again is dated looking for a contemporary camera....
hs10 interface (9 of 10)hs10 interface (10 of 10)
Playback allows for two views, with and without info. Here's the with info view, but note the lack of histogram.Additionally, the playback options, like in-camera editing are quite limited, no creative options are available.

Unlike most super-zooms, the HS10 doesn’t provide a zoom lever, focal length changes are done manually (just like a DSLR), which provides the advantage of dialing in exactly the right needed distance, and eliminates the need for waiting for a lens motor to do the chore for you. It does eliminate zooming in or out during video as the action on the lens is far to stiff for such duties (not to mention a lack of an effective continuous focus). Finally, a 200K EVF is available for photographers who don’t care for composing on the rear LCD. Our unit’s lacked the clarity for prolonged use, but in bright light, an EVF is better than not being able to see the LCD.

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Fujifilm HS10 10MP Digital Point and Shoot Camera (Black) at B&H Photo

Get the Fujifilm HS10 10MP Digital Point and Shoot Camera (Black) and support this site at the same time, by making your purchase through the link above at B&H Photo Video.


Nikon Unveils Four New Nikkor Lenses: Pre-Orders Now Available

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Nikon Unveils Four New Nikkor Lenses: Pre-Orders Now Available

Nikon Unveils Four New Nikkor Lenses

In addition to the Nikon D3100, Nikon also rolled out a whopping 4 new Nikkor lenses yesterday. The AF-S DX NIKKOR 55-300mm f/4.5-5.6G ED VR brings affordability and a super versatile focal length to photographers, especially those shooting with Nikon’s more entry-level DSLR cameras. The AF-S DX NIKKOR 55-300mm f/4.5-5.6G ED VR is estimated to cost $399.95.

The AF-S NIKKOR 28-300mm f/3.5-5.6G ED VR makes for an excellent “do everything” type lens for both DX and FX Nikon DSLR shooters, providing some mild wide angle on a full frame camera, and a fairly decent amount of telephoto. It’s expected to cost $1049.95.

The AF-S NIKKOR 24-120mm f/4 G ED VR goes from wide to portrait lengths, with a constant f/4 aperture throughout that range. Optics include two ED elements, three aspherical lens elements, and Nikon’s Nano Crystal Coat for reducing flare. The AF-S NIKKOR 24-120mm f/4 G ED VR is set to cost $1299.95.

Finally, saving the best for last, the AF-S 85mm f/1.4G is bound to be one of most coveted of Nikon’s lenses, updating an already classic, the AF-S 85mm f/1.4G features no less than 10 elements in 9 groups, and early samples indicate that this will be a portrait photographer’s dream. Cost is set to be $1699.95

Pre-Order

B&H Photo is now taking pre-orders on the Nikkor lenses (minus the 85mm f/1.4) mentioned above.

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Nikon AF-S NIKKOR 55-300mm f/4.5-5.6G ED VR Zoom Lens at B&H Photo

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Nikon AF-S NIKKOR 28-300mm f/3.5-5.6G ED VR Zoom Lens at B&H Photo

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Nikon AF-S NIKKOR 24-120mm f/4G ED VR Zoom Lens at B&H Photo

Pre-order these Nikon lenses and support this site at the same time, by making your purchase through the links above at B&H Photo Video.

Additional Media

Press Release

NIKKOR Glass Yields an Unprecedented Seven Lenses Released to Date in 2010

MELVILLE, N.Y. (August 19, 2010) – Today, Nikon Inc. announced four new lenses to the legendary NIKKOR line to meet the needs of all types of photographers, from those looking for the ideal lens for capturing memories of the school play to pro glass that captures client work in the studio. The new AF-S DX 55-300mm f/4.5-5.6G ED VR, AF-S 28-300mm f/3.5-5.6G ED VR, AF-S 24-120mm f/4G ED VR and AF-S 85mm f/1.4G deliver the optical excellence and stunning image quality that consumers have become accustomed to with AF-S NIKKOR lenses. Nikon’s optical engineering experience and devotion to extraordinary standards of excellence have contributed to the strength and legend of the NIKKOR brand. With the addition of these four lenses, 2010 has seen the introduction of a total of seven new NIKKOR lenses, reinforcing Nikon’s role as the world leader in optics.

Ideal for producing stunningly sharp images with excellent clarity and color reproduction or capturing HD video that exhibits critical focus with a dramatic depth of field, these new lenses will empower photographers with a variety of core Nikon technologies. The three zoom lenses utilize Nikon’s Vibration Reduction (VR) II Image Stabilization system that provides up to four stops of correction* to help create blur-free images while shooting handheld or in challenging lighting conditions. Found in the 85mm f/1.4 and 24-120mm f/4, Nikon’s exclusive Nano-Crystal Coat reduces instances of ghosting and flare – even in challenging backlit scenes. Additionally, all four lenses feature Nikon’s Silent Wave Motor (SWM) technology to deliver fast, accurate and quiet AF performance and Nikon’s Super Integrated Coating (SIC) for color consistency and reduced flaring. The construction of each of these lenses also includes a nine rounded blade diaphragm, to help achieve a dramatic separation between subject and background with a natural out of focus area coveted by today’s image-makers.

“The AF-S NIKKOR 55-300mm f/4.5-5.6 VR, 28-300mm f/3.5-5.6 VR, 24-120mm f/4 VR and 85mm f/1.4 builds upon Nikon’s reputation as a preeminent manufacturer of high quality lenses delivering tack sharp, high contrast images whether shooting stills or video. ” said Lisa Osorio, general manager of Marketing at Nikon Inc. “As camera capabilities expand and the role of photographers evolves, NIKKOR enhancements continue to meet the demands of beginner and professional photographers alike, and we continue to exceed expectations of optical excellence.”

AF-S DX NIKKOR 55-300mm f/4.5-5.6G ED VR: Making Super Telephoto Shooting Easy and Affordable
The new AF-S DX 55-300mm f/4.5-5.6G ED VR fills a variety of roles as the perfect lens for family picture takers and photo enthusiasts alike. This lens is the ideal compliment to the 18-55mm VR DX-format camera kit lens, such as the one coupled with the just-released D3100 D-SLR camera, and provides users with an affordable way to achieve super zoom focal lengths from 82.5mm to 450mm (35mm equivalent). The 55-300mm VR lens brings the benefits of longer focal lengths into range for users when capturing distant subjects, such as at athletic events, family gatherings and summer vacations. Additional features include a Tripod Detection Mode, which allows users to keep VR image stabilization activated and automatically compensates for minute vibrations when mounted on a tripod. Additionally, a High Refractive Index (HRI) lens element is implemented to keep the lens compact while offering high contrast even at maximum aperture. The optical construction consists of two Extra-low Dispersion (ED) Elements that effectively minimize chromatic aberration, even at the widest aperture settings.

AF-S NIKKOR 28-300mm f/3.5-5.6G ED VR: High Performance, High Quality and Telephoto Zoom
Building on the popularity and versatility of broad focal range lenses, the new AF-S 28-300mm f/3.5-5.6G ED VR is Nikon’s first FX-format lens with a 10.7X zoom range for enthusiasts and professionals. The new 28-300mm is the all-in-one optical solution that is ideal for travel, landscapes, portraits and capturing distant subjects. The 28-300mm VR lens is optimized for edge-to-edge sharpness on both FX and DX-format D-SLR cameras, and has an equivalent focal length of 42-450mm when attached to a DX-format D-SLR. It’s optical formula includes two ED glass elements that effectively minimize chromatic aberration, even at the widest aperture settings, and three Aspherical Lens Elements that virtually eliminates coma and other aberrations at wide aperture settings as well. This high performance lens also incorporates an M/A Focus Mode Switch that enables quick changes between manual and autofocus operation, and Internal Focus (IF) providing fast and quiet autofocus without changing the length of the lens while retaining working distance through the focus range.

AF-S NIKKOR 24-120mm f/4 G ED VR: Defines Versatility
The new AF-S 24-120mm f/4 G ED VR zoom lens redefines the wide-to-portrait lens category, and provides users with a medium focal range lens with a constant aperture that is ideally suited for a wide variety of photographic disciplines. This high performance lens offers a constant maximum aperture of f/4 to maintain exposure settings throughout the entire zoom range and is perfect for photographing landscapes, portraits, interiors and weddings. The 24-120mm f/4 also features two ED elements, three aspherical lens elements, a useful M/A Focus Mode Switch, Internal Focus and Nano Crystal Coat to reduce ghosting and flare for greater image clarity, throughout the entire frame.

AF-S NIKKOR 85mm f/1.4G ED: Fast Medium Telephoto Lens Destined to Become a Classic
A highly anticipated lens for professional photographers with no room for compromise, the new AF-S 85mm f/1.4G ED is an ultra-fast classic portrait lens boasting amazing picture quality, high performance and the ability to create dramatic background effects (bokeh). This lens is engineered for professional portrait, studio and wedding photographers wanting to shoot at fast maximum apertures while retaining the highest performance. The 85mm lens is also well suited for portraits and low-light shooting situations because of its ability to create a shallow depth of field with exacting sharpness and detail. The AF-S 85mm f/1.4 is optimized for edge-to-edge sharpness on both FX and DX-format D-SLR cameras, and features two focus modes, M/A (manual-priority autofocus) and M (manual) to further enhance versatility and adapt to a shooters needs. Additional features include Internal Focus (IF) that allows the lens to focus without changing the barrel length, Nano Crystal Coat to reduce instances of ghosting and flare, and a rugged construction build to endure aggressive field use.

Price and Availability
The compact telephoto AF-S NIKKOR DX 55-300mm f/4.5-5.6 VR lens has an estimated selling price of $399.95**. The versatile AF-S NIKKOR 24-120mm f/4 G ED VR has an estimated selling price of $1299.95**. The AF-S NIKKOR 28-300mm f/3.5-5.6G ED VR zoom lens has an estimated selling price of $1049.95**. The ultra-fast AF-S NIKKOR 85mm f/1.4G has an estimated selling price of $1699.95**. These four lenses will be available starting in September 2010. For more information, please visit www.nikonusa.com.

About the NIKKOR Brand
With a comprehensive assortment of FX and DX-format lenses and focal lengths, from the ultra-wide 10-24mm to the super telephoto 600mm VR, Nikon photographers have come to rely upon the NIKKOR core technologies that contribute to their optical superiority. NIKKOR is the brand name for Nikon’s photographic lenses, which are precision crafted to the most exacting standards in Nikon’s own glassworks. In 1933, Nikon marketed its first camera lens under the NIKKOR brand name, the “Aero-NIKKOR” for aerial photography applications. Since then, NIKKOR has been used as a brand name for Nikon’s lenses that symbolizes durability, high image quality and optical excellence.

About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. For more information, dial (800) NIKON-UX or visit http://www.nikonusa.com, which links all levels of photographers to the Web’s most comprehensive photo learning and sharing communities.

# # #

*Under Nikon measurement conditions.
**Estimated selling price listed is only an estimate. Actual prices are set by dealers and are subject to change at any time.


Nikon D3100: Available For Order Now

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Nikon D3100: Available For Order Now

Nikon D3100: Available For Order Now

If you’ve got your eyes on that newly announced Nikon D3100, good news…it’s available for order starting right now! B&H Photo is offering the Nikon D3100 with the 18-55mm NIKKOR VR Lens for $699.95. They’ve also got the D3100 with both the 18-55mm NIKKOR VR Lens and the 55-200mm NIKKOR VR Lens for $949.95. Check out the offers right here.

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Nikon D3100 Digital SLR Camera with 18-55mm NIKKOR VR Lens at B&H Photo

Get theNikon D3100 Digital SLR Camera with 18-55mm NIKKOR VR Lens and support this site at the same time, by making your purchase through the link above at B&H Photo Video.


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